Promoting the Fair
The Ultimate Christmas Fair will be the region’s definitive shopping event, matching this world-class venue with a world-class Christmas shopping experience.
Our fully integrated and highly targeted marketing campaign will place you in front of the right shoppers from Liverpool, Cheshire, Manchester and surrounding North West areas who are looking for products just like yours!
Our media partner for 2015 is Waterfront, the exclusive lifestyle magazine based in the North West of England. With over 100,000 readership and over 15,000 monthly visitors online, Waterfront is a fantastic media partner to help raise awareness of your brand via The Ultimate Christmas Fair.
Waterfront is also distributed through UK airports and Virgin Trains VIP lounges including Emirates and American Airlines. Waterfront is also placed in Premiership Football executive lounges and training grounds of all of the Clubs in the North West, including Manchester United, Manchester City, Liverpool and Everton.
In addition to The Ultimate Christmas Fair’s exposure to Waterfront’s readership, we also offer you support through our dedicated marketing campaign including:
- Online Presence - A fully optimised and interactive website with a dedicated place for you to promote your brand, products and any relevant special offers ahead of the fair.
- Banner Advertising - A website banner to feature on your homepage letting your customers know of your attendance at the show.
- Direct Mailing campaigns (printed and online media) targeted at local residents and businesses.
- Competitions featuring on local radio, magazines and popular websites to increase awareness of the show and volume of visitors.
- Press Coverage in local and national media such as Liverpool Echo, Waterfront Magazine, Cheshire Life, Lancashire Life, Chester Chronicle and many more. Take a look at our Press Coverage.
- Social Media Campaigns via our growing Facebook, Twitter, Instagram and Pinterest accounts promoting your business and products #TUCFLiverpool
- Blogging - A dedicated Ultimate Christmas Fair blog to promote the fair, featuring your brand and products (at no extra cost) which will be seen by all website visitors and promoted via social media and e-newsletters.
- Dedicated PR Campaign with Peppermint Soda, one of the North West’s best established PR agencies.
- Promotional events in the local region in the run up to the fair to generate awareness and ticket sales.
- Promotional support provided by Exhibition Centre Liverpool. A world-famous waterfront location with an award-winning events team. The ECL features Europe’s only interconnected arena, conference and exhibition centres with world-class facilities and cutting-edge design for a vibrant and inspirational event!
- Advertising via Ticket Quarter, official Box Office for some of the North West’s biggest concerts and events.